SH RESIDENTIAL HOLDINGS, LLC (which together with its affiliates are collectively referred to herein as “SHRH” or “we” or “us”) respects and is committed to protecting your privacy. That is why we have adopted this Privacy Policy. This Privacy Policy lets you know how and for what purposes we are collecting, processing, and using your Personal Information (as defined herein). We pledge that we will take reasonable steps to ensure that your Personal Information and Usage Information (as defined herein) will only be used in ways that comply with this Privacy Policy.

This Privacy Policy applies to any web page, email list, onsite electronic data collection, generic information, and Personal Information collected and/or owned by us, including but not limited to our website, located at . This Privacy Policy is in effect no matter the method of collection (such as by mail, e-mail, telephone call, direct or in-person data collection, facsimile, sign-up/sign-in page, survey, or promotion, etc.), including collection through our website and any online features, products, services, and/or programs we offer (collectively, the “Website”). We will treat any offline collection, uses, and disclosures of your Personal Information consistently with our online privacy practices set forth in this Privacy Policy.

This Privacy Policy informs you of the types of information that SHRH collects through this Website and any mobile sites, applications, widgets and other interactive features employed by SHRH. It also informs you how SHRH uses this information; the categories of third parties with whom SHRH may share this information; and, how you may “Opt-Out,” in certain cases, from the sharing of your information by SHRH. By accessing or using SHRH’s website, you signify your acceptance of the provisions of this Privacy Policy.

This Privacy Policy does not apply to information collected by any third party, including through any application or content (including advertising) that may link to or be accessible from the Website, unless otherwise noted.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using our Website, you agree to this Privacy Policy, and our Terms and Conditions of Use of this Website, which can be found . This policy may change from time to time. Your continued use of this Website after we make changes is deemed acceptance of those changes, so please check the policy periodically for updates.

Notice to California Residents

Additional privacy policies, specifically developed and maintained for California residents, are found within this Privacy Policy. The sections within this Privacy Policy relating specifically to California residents are found below in the section entitled “FOR CALIFORNIA RESIDENTS.”

Notice to Nevada Residents

Additional privacy policies, specifically developed and maintained for Nevada residents, are found within this Privacy Policy. The sections within this Privacy Policy relating specifically to Nevada residents are found below in the section entitled “FOR NEVADA RESIDENTS.”

Children Under the Age of 18

Our Website is not intended for children under 18 years of age. No one under age 18 may provide any information to, or on, the Website. We do not knowingly collect, sell, share or disclose personal information from children under 18. If you are under 18, do not use or provide any information on this Website, register on the Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under the age of 18, please contact us at

California residents under 16 years of age may have additional rights regarding the collection and sale of their personal information. Please see the section entitled “FOR CALIFORNIA RESIDENTS,” found below, for more information.

Types of Information Collected

We collect information when you interact with SHRH. All information we collect may be combined with information obtained from other sources. This happens, for example, from your visits to and use of our Website, from your email correspondence to us, from your submittal of an employment application, from your online responses to us and from other things that you post online, for example, social media public pages and profiles on Facebook, Twitter and Instagram. SHRH, and any third party that we engage for the purpose of administering, operating, hosting, configuring, designing, maintaining and providing support for our Website, and to offer you our services and products, may collect information from these interactions:

Personal Information

    • The types of information that SHRH collects may include, among other things, the following categories of information (collectively, “Personal Information”):


    • contact information (e.g., your first name, last name, title, physical address, zip code, phone number, email address);


    • user name, password and security questions and answers;


    • demographic information, such as your date of birth and nationality, which allows us to verify your identity and comply with federal law;


    • social security number (SSN), driver’s license, passport, and other government ID numbers and government documents;


    • Internet Protocol (or IP) address or device ID/UDID, protocol and sequence information;


    • loan account information; and


    bank account and credit/debit card numbers.

Usage Information

The types of usage information that SHRH collects may contain generic information about you when you visit the Website, which may include, among other things, the following categories of information (collectively, “Usage Information”):

    • browser language and type;


    • domain name system requests;


    • browsing history (such as, time spent at a domain, time and date of your visit, links clicked on, search data and terms, user names, physical location) and number of clicks;


    • http headers, application client and server banners, and operating system and fingerprinting data;


    • aggregated information, including De-identified Data (as defined herein); and


    type of computer, mobile device or tablet you are using, your MAC address, your operating system and version, your IP address, and your internet service provider.

How Information is Collected

Various automated technologies are used for tracking and to collect information from you and about you when you visit our Website or interact with us online including cookies, information from your browser, information from our server, web beacons, pixel tags, clear GIFs and other means. In addition, during the normal course of our business, we may collect Personal Information and Usage Information about you from the following sources:

directly from you – you may provide information to us online for any number of reasons. For example, you may sign your home purchase agreement over the Internet, request information about our homes or communities, submit a warranty request, respond to a survey or submit a job application. In such cases, we will collect the information that you provide, which may include information regarding your home, your name, telephone number, email address, physical address, name of your present community or a new community in which you are interested, or certain demographic information, such as your age range, gender and areas of interest and, in the case of a job application, may include your resume and social security number;

    • information from third parties – we may collect or purchase information from third parties, including marketing companies. If you have responded to or interacted with third parties who share your information with us, we collect the information the third party provides to us, including your email address.


    • social media -SHRH maintains profiles and pages on social media platforms including, Facebook®, Twitter®, LinkedIn®, YouTube®, Instagram® and others. SHRH may collect the information that you post on social media platforms including Personal Information, pictures or other information. Information posted on any such pages is also subject to the privacy policies and terms of use of the respective social media platforms.


    • applications or other forms we receive from you or your authorized representative, which may include information about your assets and income and identifying information, such as name, address and SSN;


    • your communication to us (for example, an inquiry about a property, or a request to sign up for a mailing list or to receive updates from us);


    • information we receive from you through the Website and as a result of your use of our services;


    • information we receive from your computer or mobile device;


    • information we receive from our affiliates, partners or service providers;


    • information we receive from bank statements, lender approvals or W-9 forms;


    • information from consumer or other reporting agencies and public records maintained by governmental entities that we obtain directly from those entities, from our affiliates or others, such as your creditworthiness and credit history; and


    information we receive from other sources, as permitted by applicable laws, rules and regulations.

How We Use Information We Collect

SHRH will use and disclose the information we collect for any lawful purpose we deem appropriate. This includes in connection with your purchase of a SHRH; to fulfill your requests; to answer your questions; to manage our business; to recruit and hire employees; to protect our interests; to comply with law enforcement; and, to support direct marketing and other opportunities of SHRH and third parties as described in this Privacy Policy. In this regard, we may contact you by email, postal mail, text message, social media, telephone or other means regarding our products, services, promotions and employment opportunities.
The information we collect helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

    • Estimate our audience size and usage patterns.


    • Store information about your preferences, allowing us to customize our Website according to your individual interests.


    • Speed up your searches.


    • Recognize you when you return to our Website.


    Identify individual preferences for marketing purposes.

We may transfer your Personal Information to third parties, including our hosting partners and other trusted third parties who assist us in operating the Website. You can read more about this below in “When Information is Disclosed and to Whom.”

Unless otherwise required by law, SHRH will treat all information shared with us online as non-confidential and non-proprietary. SHRH will utilize such information in accordance with this Privacy Policy. If you use or visit our Website, submit any content to us, or post any content on our Website or our social media pages or profiles, you agree that, with respect to such content, SHRH is granted an unlimited, non-exclusive, world-wide, non-revocable, perpetual license to reproduce, duplicate, transmit, display, publish, create derivative works, sublicense and otherwise use any such information for any lawful purpose whatsoever, including marketing and you agree to hold us harmless with respect thereto.

When Information Is Disclosed and to Whom

We may provide your Personal Information (excluding information we receive from consumer or other credit reporting agencies) and Usage Information to various individuals and companies, as permitted by law, without obtaining your prior authorization. Please see the section below titled “Choices with Your Personal Information” to learn how to limit the discretionary disclosure of your Personal Information and Usage Information.

We may allow web analytics providers and other third parties including our advertisers, email vendors and other service companies to collect information, including Personal Information, about your online activities, over time and across different web sites, when you use this Website. These third parties may use the technologies mentioned above and other technologies to track your online behavior. These technologies may be used to collect certain information about your visits to our Website or other websites (including the types of information mentioned above).

Disclosures of your Personal Information may be made to the following categories of affiliates and nonaffiliated third parties, unless prohibited by applicable law:

Subcontractors and Service Providers Providing Services to SHRH and SHRH Homeowners. If you are a SHRH homeowner or prospective homeowner, we share your information, which may include Personal Information, with our subcontractors, service providers and developers of communities (for example, electricians, painters, land developers and telecom providers) in connection with your purchase of a SHRH home and in response to your warranty or customer service requests and to provide services to you and our other homeowners. We may share your information with service providers who perform services on our behalf, such as those service providers that perform technology services for us.
SHRH Business Relationships. If you enter into a purchase agreement for a new home, we may share your information, including your Personal Information, with others, such as Westwood Insurance Agency, and, unless you opt-out as described in the new home documentation, such sharing may be for direct marketing purposes.
Other Third Parties. We may share your information, including your Personal Information, with other third parties, and, unless you opt-out, such sharing may be for direct marketing purposes.
Legal Matters. We may share your information, including your Personal Information, with third parties, including law enforcement; in response to legal process; and, to investigate, prevent, or take action regarding illegal, suspicious or fraudulent activities involving this Website, you, or us.
Business Transactions. We may share your information, including your Personal Information, with potential buyers in the event of the sale or a proposed sale of a business unit or property or other business transaction.
Storage. We share your information, including your Personal Information, with third parties for the purpose of helping us gather, store and maintain data.
To third parties to provide you with services you have requested, and to enable us to detect or prevent criminal activity, fraud, material misrepresentation, or nondisclosure.
To our subsidiaries and affiliates.
To our outside marketing consultant.
To nonaffiliated third-party service providers who provide or perform services on our behalf and use the disclosed information only in connection with such services.
To law enforcement or other governmental authority in connection with an investigation, or civil or criminal subpoena or court order.
To lenders, lien holders, judgment creditors, or other parties claiming an interest in title whose claim or interest must be determined, settled, paid, or released prior to closing on your new home.
To other third parties for whom you have given us written authorization to disclose your Personal Information.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of SHRH’s assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which person information held by SHRH about our users is among the assets transferred.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.
With your consent.
We might disclose Personal Information and/or Usage Information when required by law or in the good-faith belief that such disclosure is necessary:

To comply with a legal process or applicable laws.
To enforce this Privacy Notice.
To enforce or apply our Terms and Conditions of Use of this Website.
To take precautions against liability and respond to any claim that any information provided by you violates the rights of a third party.
To assist government enforcement agencies.
To protect our rights, property, or the safety or the rights, property, or personal safety of our visitors and the public, which includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction, and, if required by law, disclosing information to U.S. federal and state governmental agencies.
To investigate potential unauthorized access or misuse of the Website.
To enforce or apply our Terms of Use and other agreements.
We maintain reasonable safeguards to keep your Personal Information secure. When we provide Personal Information to our affiliates or third-party service providers as discussed in this Privacy Notice, we require that these parties agree to process such information in compliance with our Privacy Notice or in a manner that complies with applicable privacy laws. The use of your information by a trusted business partner may be subject to that party’s own privacy notice. Unless permitted by law, we do not disclose information we collect from consumer or credit reporting agencies with our affiliates or others without your consent.

In addition to the other rights described herein, we have the right to exploit, share, and use, for any purpose, the collected Personal Information in an aggregated, anonymized form, such that you are not individually identified (collectively, “De-identified Data”).

We may allow you to create a user profile for use in connection with the Website (“Profile”). When you open an account with us and create a Profile, we may obtain, verify and record information that identifies you, including Personal Information. We may be required to verify, record or share such information to help the government fight the funding of terrorism and money laundering activities.

We reserve the right to transfer your Personal Information (as well as any information about or obtained from you) in connection with the event of a merger, sale or other disposition of all or part of our business and/or assets, or in the event of our bankruptcy, reorganization, insolvency, receivership, or an assignment for the benefit of our creditors. You expressly agree and consent to the use and/or transfer of the foregoing information in connection with any of the above-described proceedings. We are not responsible for any breach of security or action by any of these third parties.

We may disclose your Personal Information for any purpose disclosed by us when you provide the information. We may also disclose your Personal Information with your permission or as directed by you.